A Detailed Look At E-Commerce Type A and Type B Testing

The Bright side to Type A and Type B Testing

1. Improved Content Engagement

2. Reduced Bounce Rates

3. Increased Conversion Rates

4. Higher Values

5. Multi-functional

6. Ease of Analysis

7. Useful in Low Data Rate Testing

8. Reduced Risks

9. Reduced Cart Abandonment

10. Increased Sales

Case Study

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Punch

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San Francisco based creative agency. Visit us at http://www.punch.cool

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